When my group and I began working on this project, the main impact that new media technologies has had on our project is the use of the internet. When we began the research and planning, we found it extremely easy to access sites such as YouTube, in order to be able to look at different music video genres, whereas about ten years ago, we would of had to rely on music channel's such as MTV to play our chosen music video. We decided to read the comments the audience has left on a couple of music videos of our chosen genre, which gave us a good view of what they enjoyed and hated about it. We decided to have our storyboard drawn by hand, because we thought it gave us a much more clear view on what we would like to see when we were about to start filming shots for our music video, therefor by having everything planned, when it came to film the video everything went much more easier than we expected. Although another easier way we could of done it, was by taking screen captures from existing music videos and match them together, therefor we would of had a clearer view on the mise en scene, lighting and props.
When producing our work, we had to use Adobe Premier PRO in order to edit our music video. It had all the essentials we were looking for, and needed to cut between scenes and to match our shots together, it was very confusing and hard to understand the program in the first couple of weeks, but once we got into it and knew the tools we had to use, editing our music video went flawlessly easy.
For our ancillary task, we used Adobe Photoshop CS5 Extended. Once again, another editing program that was new to two members of our group hence one, has worked with it at AS level. We found it quite confusing to work with it at the beginning, but once we understood it everything went much more easier. We learnt how to crop, move, rotate, reduce/increase the brightness of the photo, use brushes to create our front, middle double page spread, back cover and poster, and much more. For our photo shoot, we decided to remain local, so our pictures were taken around the school grounds. We have used an Olympus Digital Camera to have our photos taken with, therefor we gained outstanding quality pictures and the camera had the option itself of changing effects such as clarity, vibrance etc.
The biggest advantage we managed to gain from the internet was by being able to present all the research, plan and everything we have done on this blog. SlideShare allowed us to embed our PowerPoint slides onto the blog very easily. Gaining audience feedback, was really easy once we uploaded our music video to YouTube, and were able to share it to social websites such as facebook and twitter. Also the facebook group we have set up, was a big advantage since our members were able to see all the work my group and I have uploaded, and managed to have all our blogs linked to it so the audience can leave feedback on what we are working on.
New Technologies
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